Skip to main content

How To Market Your Business With No Money



Introduction.

It is no news that so many business owners have seldomly complained that they have not been able to market their businesses because they do not have enough startup capital.

Most of the time these people ignore their business values and goals and begin to chase more money, but in the long run, they become frustrated and eventually give up on their business.

Are you a business owner and you feel your business has not attracted enough market size as you require. Here are tips to help you get started.


1. Offer Your Services For Free.

This does not mean you have to do it for free completely, it only helps people to see what more value you intend to offer more than your competitors.

Most likely if you do not have money to market your business; you are just starting. This means you do not have a track record of successes: no case studies, testimonials, or results you can present to prospects.

When you are first getting started, you need proof more than you need money. Focus on building a successful portfolio overcharging money. This is because a track record will grant a much greater return than small gigs would.

You can use a portfolio of success to convince prospects you can provide value, but cannot use the money to do the same. This is one reason why a track record is much more valuable.

2. Joint Venture With Other People.


The second way of marketing your business with no money is through joint ventures.

To do this, figure out who has access to the customers you want. This could be an influencer or a successful entrepreneur. These people have already spent time and money on building an audience base. Doing a joint venture with these people allows you to tap into that audience.

So how can you convince them to do a joint venture with you? Offer them something in return: money, commissions, or an exchange of service. As long as you can provide them with value, that’s all that matters.

3. Be a Guest On Other People’s Platform.

Guest appearances are also a great way to build relationships. If you are popular with a person’s audience, chances are they will want you to keep coming back. This opens up opportunities for joint ventures and partnerships down the road.

You benefit from being a guest by tapping into a large audience. You don’t have to spend your time and energy to build one, you can just borrow someone else’s. In return, you provide value by offering your insights.

4. Content Marketing.

Examples of content include YouTube videos, podcasts, and blogs. When you have no money to spend, use time. You invest time in creating these pieces of content. If you had money, you could simply run ads, or pay someone to create content for you. But, since this is an article on how to market your business with no money, these two options will be put aside.

Understand that marketing your business is not an overnight success. You are playing the long game of trading short term successes for long term value. Marketing your business via content takes time because there is a lot of content already out there.

Conclusion.

Here is an article to help you get started with promoting your business on social media.

Comments

Post a Comment

Popular posts from this blog

7 Reasons Why You May Never Be Successful

Introduction. Most people are working on the time bomb of failure but they never realise it, they may look secure on the outside but they know that they are failing on the inside, Success comes from the subconscious mind but so many people never realize it. Your subconscious mind has a lot to do with your success. Whatever you become is determined by your inner mind, so you must never joke with it. Here Are Some Very Few Reasons Why Most People May Never Be successful. Based on past experiences of great people and even myself, here is are very few reasons why most people may never succeed. 1. You Have Not Failed Enough. You are comfortable in your mediocrity; because you choose not to try. Because it is easier for you to talk about everything you desire to learn as opposed to actually learning it. Because you think everything is too hard or too complicated so you will just “cancel this one out”, or maybe you’ll, “do-it-tomorrow” and tomorrow never ends! Because you hate your job but wo...
Post a Comment
Read more

9 Piece of Advice Every Entrepreneur Should Know

Introduction. As an entrepreneur, you are constantly trying to overcome one challenge or the other, most times they tend to weigh you down and most times there are actually lessons to be learnt from them. Here are very few pieces of advice to take note of as an entrepreneur. 1. Just do it!. Nike’s shoe brand has its motto as “Just do it” embedded in all its products, I always make sure I get that phrase all stacked up in me and I try as much not to forget. There are two main ways in which business ideas emerge and they are: Building a new system or a business idea Tweaking and Upgrading an existing system or a business idea. Whichever way it comes to your mind just do it! 2. You’re going to get less sleep. Starting as an entrepreneur is not an easy one though, especially if you are bootstrapping the idea and vision all by yourself, you have a whole lot to worry about most of which involves human resources, Funds, growth and dealing with competition in business. The above-mentioned fact...
Post a Comment
Read more

6 Side-Hustle You Can Start Without Quitting Your Full-Time Job

Introduction. Do you want to become an entrepreneur, and you don't have enough stamina to quit your present 9 - 5 job, then this article is for you. 1. Become a Brand Influencer Do you have a large following on social media that is loyal and authentic, are you active on social media with obvious engagements on your page, are you creative and witty, then being a brand influencer might be best for you. Also known as influencer marketing, it is one hustle that pays really well all over the world. You are paid to create sponsored content for brands who in turn pay you for your services. Here is an article I recommend you read to help you get started with social media influencing. How To Become a Social Media Influencer and Make Money. 2. Start a Blog. There is a lot of money to be made from blogging only if you are patient enough, blogging is one business that has few risks, all that is needed is our brain. Here is an article I recommend you read to help you get started with Blogging. ...
Post a Comment
Read more